Chayanne Speaking The Language Of Angels With Mother Nature: Behind The Scenes With Del Valle Juice

It comes as no surprise to me that even Mother Nature is not immune to the wonder that is Chayanne.

Earlier this year, Chayanne was brought on to record a commercial for Del Valle Juice, which is also a 15 billion dollar brand name subsidiary of the Coca Cola Company. The commercial was set in the beautiful outdoors, nestled in the arms of Mother Nature and her bounty....oranges.

Now...we've covered this territory before, but I'm going to go over it again....Chayanne could sell rain gear to nomads in the Sahara! So needless to say with his face, his voice and his sunshine bright smile, he's going to have no problem what so ever making us want to purchase Del Valle Orange Juice.



There were articles and pictures earlier this year, but now we have the behind the scenes making of the commercial itself. (Leave it to super video sleuth Fantasia Chayan to find it, My Girl!) For more video captures follow the link to the Chayanne Gallery Post http://pandorascaja-chayannegallery.blogspot.com/2012/08/chayanne-le-canta-el-valle.html

"Thomas Carlyle

Music is well said to be the speech of angels; in fact, nothing among the utterances allowed to man is felt to be so divine. It brings us near to the infinite."

So please enjoy the video clip as well as the video captures in our Chayanne Gallery. With that said, much love.....now get out there and get some Vitamin "C"hayanne *wink*

Media Research: Fantasia Chayan
Video Translation: Torera

Begins with phrase: Did you know that music is a form of giving loving care to the trees?"

Leon Hernandez - Biologist

The plants are definitely sensible beings that respond to all of their surroundings. And there are studies that they will have a friendly response to certain stimulants, like music.

Cuts to phrase: "At Del Valle we wanted to take the music to the fruit trees to continue giving them our loving care."

Chayanne - singer

I loved it. When I heard about the project, about the plants and of course, I listened to the idea for the first time and I said "let's see where this goes." But then when I really listened to what they required, I thought it was something special.

Aureo Baqueiro - Songwriter

(begins singing)

(cuts to talking to Chayanne) What I proposed to them was at first about the music, but it appears as if we "planted" something much more certain, something much more special. And the image of "dawn" is an image that places a sentiment inside you.

Chayanne - Can it be true?

Aureo - Yes, it will be like that.

cuts to the outside

Leon - the concert will be here in this valley at the top of the little hill. And there will be speakers installed all around the valley.

Chayanne - how pretty

(then begins to sing "Me Enamore de Ti" in a studio)

Aureo - this is the voice that will also bring that message to the plants. It connects with our project.

Cuts to phrase: "Del Valle presents: A loving care song for our valley."

San Rafael, Veracruz, 5 a.m.

(setting up systems in the pre-dawn dark and the musicians tuning up)

Chayanne begins to sing "Me Enamore de Ti" with views and images of the valley, primarily focusing on the oranges.

Chayanne - yeah! and applauses are heard

Cuts to the phrase: "We wanted to sing a song to the fruit trees."

Cuts to next phrase: "So that when you tasted Del Valle, you would enjoy our loving care."

Cuts to next phrase: "Del Valle. The secret is loving care."

Del Valle® Becomes 15th Billion Dollar Brand Of The Coca-Cola Company

Corporate, April 21, 2011

Latin American Juice Brand Reaches $1 Billion in Retail Sales to Become Company's Fourth Billion Dollar Juice Brand

First Billion Dollar Brand to Have Roots in Latin America

ATLANTA and MEXICO CITY - The Coca-ColaCompany announced today the addition of Del Valle® to its roster of brands that have achieved global retail sales of more than $1 billion, bringing the number of billion dollar brands in the Company's portfolio to 15.

Jugos Del Valle, a leading juice company in the Latin American region, was acquired in 2007 in a joint venture by The Coca-Cola Company and Coca-Cola FEMSA, with further participation in the joint venture by an additional 12 bottlers in Mexico. Since the acquisition, retail sales of the Del Valle brand have more than doubled from less than $500 million to $1 billion as distribution of the brand has expanded from three countries to 15.

"The business model we are using for Del Valle has been key in igniting our bottlers engagement with the brand´s growth," said José Octavio Reyes, President, Coca-Cola Latin America.

Del Valle product lines, including popular brand extensions Valle Frut and Valle Fresh, are available in 15 countries including Mexico, Brazil, Spain and the United States, with strategic expansion planned in coming years. Del Valle is the first of the Company's billion dollar brands with roots in Latin America.

"The success of Del Valle through both acquisition and organic growth is an outstanding example of the scalability of our juice portfolio across regions," said Iain McLaughlin, General Manager of the Global Juice Center, The Coca-Cola Company. "We've taken an established brand and applied our juice business expertise in innovation, branding, packaging and price architecture to increase the value of Del Valle."

Del Valle is the fourth brand within The Coca-Cola Company's juice and juice drink portfolio to reach one billion dollars in retail sales, joining Minute Maid, Simply and Minute Maid Pulpy. Including Del Valle, the Company's last three brands to achieve billion dollar status have been juice and juice drink brands. Globally, 

The Coca-Cola Company is the number one provider of juices and juice drinks.

To read the press release in its entirety please follow the link http://www.thecoca-colacompany.com/dynamic/press_center/2011/04/del-valle-15th-billion-dollar-brand.html